Digital Media Studies


The Digital Media Studies program offers an extensive education designed to meet the demands of the rapidly evolving digital media landscape. This program provides students with a robust combination of theoretical knowledge and practical skills, preparing them for successful careers in various sectors of digital media.

Program Details

The Digital Media Studies (DMS) program provides an academic pathway for international and resident students. This program equips students with the competencies needed in digital media while offering valuable work experience in the field. Upon completion, students can pursue further academic opportunities or follow a career path in digital media.

The DMS program covers the dynamic interrelationship between digital media, information technology, and new media design. Students will enhance their English skills while gaining theoretical knowledge and practical experience in digital media.

Program Details

  • Duration: 2 – 4 Years

    Certification: Diploma | Advanced Diploma | Undergraduate Pathway

Admission Requirements

    • Eligibility: 19 Years old | Higher Secondary | Diploma | Undergraduate students
    • Language requirement:

  • English 12 (pass); or
        • IELTS 6.0 (5.5 Academic); or
        • TOEFL 60-78; or
        • PTE Academic (Minimum 46 Overall); or
        • CLB 7; or
        • CAEL 50; or
        • CELPIP 7; or
        • Duolingo 95-100 (; or
        • College entrance test (63% minimum); or equivalent


International students must comply with the requirements of Immigration of UAE/Canada

For more information on language requirements, including internationally-recognized tests and other equivalencies, please consult with our admissions staff.

Study Abroad Option

Students have the unique opportunity to start their program in the UAE and complete it in Canada, providing an international perspective and experience in both regions.

Internship Opportunities

Internship placements are available both in the UAE and Canada, allowing students to gain their practical experience.

Courses At–A–Glance:


Social Media Marketing

Academic Writing II

Public Speaking – Presentation Skills II

Information Systems

Digital Media and Society

Digital Branding

Search Engine Optimization

Career Development

Project Marketing – Advertising

Digital Media Design


Admission Requirements

Career Opportunities - DMS

  • The Digital Media Studies Advanced Diploma program prepares graduates for a variety of roles in the digital media and related IT fields. Below is a detailed table of potential career opportunities, including job titles, descriptions, and relevant National Occupational Classification (NOC) codes.

NOC Code Job Title Description
Marketing Coordinator
Supports marketing initiatives, conducts market research, and analyzes data to inform marketing strategies.
Media Relations Coordinator
Acts as the primary contact for media inquiries, coordinates media events, and develops media materials.
Web Designer
Designs, creates, and maintains websites, ensuring they are visually appealing and functional.
Social Media Specialist
Manages and creates content for social media platforms to engage audiences and promote brand messaging.
Digital Content Creator
Produces digital content, including videos, graphics, and articles, for online platforms and campaigns.
Multimedia Specialist
Develops multimedia projects, including interactive websites, videos, and animations.
SEO Specialist
Optimizes website content to improve search engine rankings and drive organic traffic.
Web Content Manager
Oversees the content strategy for websites, ensuring content is up-to-date, relevant, and engaging.
Digital Marketing Manager
Plans and executes digital marketing campaigns, including email marketing, social media, and online advertising.
Video Production Coordinator
Manages the production of video content, from concept to final edit, for various digital platforms.
Brand Manager
Develops and maintains a brand’s image and reputation, coordinating branding efforts across all platforms.
Project Manager
Oversees digital media projects, ensuring they are completed on time, within budget, and to the client’s satisfaction.
Advertising and Promotions Coordinator
Develops, coordinates, and implements advertising campaigns and promotional activities to generate sales or interest in products and services.
Advertising Coordinator
Plans and executes advertising strategies and campaigns. Works with clients and media outlets to place ads.
Communications Coordinator
Manages internal and external communications, including press releases, newsletters, and social media.
  • The schedule and program end date are subject to change based on the student’s academic performance, course availability, academic breaks, additional electives, and study permit status. This flexibility ensures that all students can complete their studies in a manner that best suits their individual circumstances.

Contact Details

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