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Diploma
The Digital Media Studies program offers an extensive education designed to meet the demands of the rapidly evolving digital media landscape. This program provides students with a robust combination of theoretical knowledge and practical skills, preparing them for successful careers in various sectors of digital media.
Program Details
The Digital Media Studies (DMS) program provides an academic pathway for international and resident students. This program equips students with the competencies needed in digital media while offering valuable work experience in the field. Upon completion, students can pursue further academic opportunities or follow a career path in digital media.
The DMS program covers the dynamic interrelationship between digital media, information technology, and new media design. Students will enhance their English skills while gaining theoretical knowledge and practical experience in digital media.
Program Details
- Qualification : Diploma | Co-op Diploma
Duration: 1 Year | 2 Years | 3-4 Years
Admission Requirements
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Eligibility: 19 Years old | Higher Secondary | Diploma | Undergraduate students- Language requirement:
- English 12 (pass); or
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- IELTS 6.0 (5.5 Academic); or
- TOEFL 60-78; or
- PTE Academic (Minimum 46 Overall); or
- CLB 7; or
- CAEL 50; or
- CELPIP 7; or
- Duolingo 95-100 (duolingo.com/applicants); or
- College entrance test (63% minimum); or equivalent
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Study Abroad Option
Students have the unique opportunity to start their program in the UAE and complete it in Canada, providing an international perspective and experience in both regions.
Internship Opportunities
Internship placements are available both in the UAE and Canada, allowing students to gain their practical experience.
Admission Requirements
Programme Structure
| Semester | Details |
|---|---|
|
01 |
6 Months of classroom instruction at PLC covering Social Media Marketing, Academic Writing II, and Public Speaking – Presentation Skills II. The focus will also include Information Systems, Digital Media and Society, and Digital Branding. |
|
02 |
6 months of work-study at the industry partner’s digital media or IT department focusing on practical skills. This hands-on experience will reinforce classroom learning and provide real-world applications. |
|
03 |
6 Months of classroom instruction at PLC RAK focusing on advanced digital media techniques, including Search Engine Optimization, Career Development, and Project Marketing – Advertising. Additional subjects include Digital Media Design.
Opportunity to continue the third semester in Canada. |
|
04 |
6 months of work-study at the industry partner’s digital media department in UAE/ Canada with a focus on leadership roles and management responsibilities. Capstone project on creating a comprehensive digital media campaign for a real-world client, and End Practical Exam. |
Program Details |
|
|---|---|
| DIGM150 | Social Media Marketing (80 hours) | DIGM120 | Digital Branding (80 hours) |
| ENGL120 | Academic Writing II (80 hours) | DIGM130 | Search Engine Optimization (80 hours) |
| CMNS120 | Public Speaking – Presentation Skills II (80 hours) | CPDT101 | Career Development (80 hours) |
| ITEC110 | Information Systems (80 hours) | MKTG120 | Project Marketing – Advertising (80 hours) |
| DIGM110 | Digital Media and Society (80 hours) | DIGM140 | Digital Media Design (80 hours) |
Work Experience (after theory courses completed) Co-op (780 hours) |
|
Career Opportunities - DMS
The Digital Media Studies Advanced Diploma program prepares graduates for a variety of roles in the digital media and related IT fields. Below is a detailed table of potential career opportunities, including job titles, descriptions, and relevant National Occupational Classification (NOC) codes.
| NOC Code | Job Title | Description |
|---|---|---|
|
1123 |
Marketing Coordinator |
Supports marketing initiatives, conducts market research, and analyzes data to inform marketing strategies. |
|
1123 |
Media Relations Coordinator |
Acts as the primary contact for media inquiries, coordinates media events, and develops media materials. |
|
2175 |
Web Designer |
Designs, creates, and maintains websites, ensuring they are visually appealing and functional. |
|
5121 |
Social Media Specialist |
Manages and creates content for social media platforms to engage audiences and promote brand messaging. |
|
5121 |
Digital Content Creator |
Produces digital content, including videos, graphics, and articles, for online platforms and campaigns. |
|
5121 |
Multimedia Specialist |
Develops multimedia projects, including interactive websites, videos, and animations. |
|
1123 |
SEO Specialist |
Optimizes website content to improve search engine rankings and drive organic traffic. |
|
2175 |
Web Content Manager |
Oversees the content strategy for websites, ensuring content is up-to-date, relevant, and engaging. |
|
1123 |
Digital Marketing Manager |
Plans and executes digital marketing campaigns, including email marketing, social media, and online advertising. |
|
5121 |
Video Production Coordinator |
Manages the production of video content, from concept to final edit, for various digital platforms. |
|
1123 |
Brand Manager |
Develops and maintains a brand’s image and reputation, coordinating branding efforts across all platforms. |
|
1123 |
Project Manager |
Oversees digital media projects, ensuring they are completed on time, within budget, and to the client’s satisfaction. |
|
1123 |
Advertising and Promotions Coordinator |
Develops, coordinates, and implements advertising campaigns and promotional activities to generate sales or interest in products and services. |
|
1123 |
Advertising Coordinator |
Plans and executes advertising strategies and campaigns. Works with clients and media outlets to place ads. |
|
1123 |
Communications Coordinator |
Manages internal and external communications, including press releases, newsletters, and social media. |
The schedule and program end date are subject to change based on the student’s academic performance, course availability, academic breaks, additional electives, and study permit status. This flexibility ensures that all students can complete their studies in a manner that best suits their individual circumstances.
Contact Details
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